I finished reading Freefall: America, Free Markets, and the Sinking of the World Economy by Joseph E. Stiglitz, a Nobel-winning economist. I highly recommend it to get an understanding of what happened to the economy and what we need to do to make it better in the future. One of the many salient points he makes is about trust:
“Going forward, if we do not make fundamental changes, we will not be able to rely on trust again. If so, this will fundamentally alter how we treat each other, it will impede our relationships with each other, and it will change how we think about ourselves and each other. Our sense of community will be further eroded, and even the efficiency of our economy will be impaired.”
As a woman entrepreneur, how much do you promote trust in your company? Are your foundations built on a notion of integrity and truth-telling, even when it’s bad news? Do your discussions revolve around facts and values or are they tinged with sound bites, negative stereotypes and emotional rabble-rousing?
Here in California, another political season is upon us. Up until last night when I saw her latest ads, I was leaning to voting for Meg Whitman, in spite of the fact that she’s a Republican (hint–I’m not). Although I don’t agree with everything she has to say, I liked her three-point platform and way of addressing the rather large problems that the state has. But last night I saw the first ads of the new campaign against Steve Poizner. There wasn’t any debate about issues…just some painting of Poizner with a liberal brush and saying he fought against Proposition 13…in 1978.
This isn’t an approach that makes me feel like I can trust Meg Whitman. So, Meg, you just lost my vote.
I believe in what Gandhi said–to be the change you want to see in the world. At Wise Woman Shining, integrity is a vital part of company values, because we believe that it’s the only way to build trust.
How do you feel about trust in the nation and in business? How can you change it?





