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The Loss of the Man on the Floor

In the 1990s there was a great rush to outsource to “anywhere but the US.” The rational was to save money because the outsourced tasks were repetitive and non-essential. Innovation and management could be done in America, it was reasoned, because that was the part of the business that required experience and specialized industry knowledge.

Outsourcing [...]

2010 Trends for the Entrepreneur Woman in Silicon Valley

Many business imperatives have been like shifting sand over the last year. As 2009 closes and 2010 begins, however, some trends and directions are starting to emerge that the woman business owner in Silicon Valley needs to pay attention to.

Large employers are shifting to more temporary workers and firms. That doesn’t only include administrators and [...]

Listening–a Core Part of Your Social Media Plan

I recently completed a social media plan for one of my clients.  She went from reluctant participant to over-excited user in no time flat!  However, like many of us when we first find a new toy, she ignored the part of the plan that had to do with listening.

This problem not only occurs when women business [...]