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Most women business owners that I know don’t begin their business with a full-blown business plan. They have ideas, concepts, dreams and a desire to spend more time with their family. And so they begin. I did the same. Like many women business owners, I began my business while I had a full-time job and took [...] When I work as a business coach with women business owners, we often discuss marketing and sales. These are the revenue-driving engines of your business. One of the first hurdles we need to overcome though, is the entrepreneur’s natural tendency to want to be all things to all people. This leads to confusion in the [...] |
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