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Women's Small Business Evolution

Most women business owners that I know don’t begin their business with a full-blown business plan.  They have ideas, concepts, dreams and a desire to spend more time with their family. And so they begin.  I did the same.

Like many women business owners, I began my business while I had a full-time job [...]

Listening–a Core Part of Your Social Media Plan

I recently completed a social media plan for one of my clients.  She went from reluctant participant to over-excited user in no time flat!  However, like many of us when we first find a new toy, she ignored the part of the plan that had to do with listening.

This problem not only occurs when [...]

What’s “The Story” of Your Company?

When I work as a business coach with women business owners, we often discuss marketing and sales. These are the revenue-driving engines of your business. One of the first hurdles we need to overcome though, is the entrepreneur’s natural tendency to want to be all things to all people. This leads to confusion in the [...]

Women Entrepreneurs, Are You Ready for the Next Step?

I tend to tear out magazine articles that start me thinking.  I have one from Pink Magazine about leadership by Laura Lee Gentry. In it, she focuses four core skills that were “critical for successful executives:  results orientation, team leadership, collaboration and influencing, and strategic orientation.”

As a woman entrepreneur, you are an executive of [...]

Are Women-Owned Businesses Different?

In her book, Tough Choices: A Memoir, Carly Fiorina seems surprised that the press wanted to focus on the fact that she was a woman CEO, not just a CEO.  “I was trying to tell women that although there are plenty of obstacles and prejudices, there isn’t some invisible barrier that prevents them from achieving [...]