 “Take a look at my website—Isn’t it great! I really love pink! And, I did it myself!” Wendy, owner of Naughty Nicities, told me over the phone. I looked at her site and groaned. Not out loud, of course. I didn’t want to discourage Wendy. “Yes, it’s pink,” I said cautiously. “Isn’t it fabulous????” [...] During my last two blogs, I talked about the importance of getting to know your target market, and more essentially, understanding what makes them tick. There’s one more important thing to understand about your target market. Where do they “hang out”? Why is this important? Marketing is really letting people know about your product or [...] I’m in the middle of working on a romance novel—total fodder for my creative side, far away from logical business work. (Don’t think smart women read romance? Check out Smart Bitches, Trashy Books. The writing also gives me a chance to think about developing characters. Why is it they do what they do? And what [...] | |
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