Wise Woman Shining » social media marketing

Help! Social Networking Has Taken Over My Business Life!

caseydawes — Mon, 12 Jul 2010 15:33:00 +0000

Last week, I talked about how to determine return on investment (ROI) for small business marketing activities. That’s somewhat easy when you’re looking at money you’ve spent vs. money that’s come in. But how do you determine the ROI of your time?

One of the most recommended marketing strategies over the last two to three [...]

Listening–a Core Part of Your Social Media Plan

caseydawes — Tue, 02 Feb 2010 18:06:14 +0000

I recently completed a social media plan for one of my clients. She went from reluctant participant to over-excited user in no time flat! However, like many of us when we first find a new toy, she ignored the part of the plan that had to do with listening.

This problem not only occurs when women [...]

Does Social Networking Belong in Your Business Plan?

caseydawes — Thu, 28 Jan 2010 15:05:01 +0000

Over the past month, I’ve noticed that many women entrepreneurs are writing about doing their business plans. Bravo! If you want a strong, successful business, having a living business plan is very important!

Living Business Plan

What’s a living business plan? It’s a plan that you actually, use, update, get coffee on, thumb through and [...]