Wise Woman Shining » small business sales

Help! Black Friday is Almost Here!

caseydawes — Mon, 22 Nov 2010 17:45:32 +0000

It’s another frantic call from Wendy Wise, owner of Naughty Nicities. Those of you following this blog (which you can do by entering your information into RSS feed box to your left), know Wendy. She’s relatively new to business, but is doing quite well, thanks to help from her San Jose business coach — me!

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Five Things Your Customers Are Dying to Tell You

caseydawes — Thu, 11 Feb 2010 18:30:34 +0000

Women are starting new businesses in record numbers. As they move from corporate America to following their own dream, however, they find that they are taking on tasks that they may be unfamiliar and uncomfortable with — in particular sales and marketing. To add to that the marketing and sales arena is in a large [...]

What’s “The Story” of Your Company?

caseydawes — Thu, 17 Dec 2009 18:24:25 +0000

When I work as a business coach with women business owners, we often discuss marketing and sales. These are the revenue-driving engines of your business. One of the first hurdles we need to overcome though, is the entrepreneur’s natural tendency to want to be all things to all people. This leads to confusion in the [...]

Sales Tips for Women Business Owners

caseydawes — Thu, 11 Dec 2008 17:15:33 +0000

The problem that many women have is that we get into cliques. Even after all these years out of high school. Even those of us who always considered ourselves outside the “in crowd.”

The problem with this as a business owner is that you are only talking to the same people all the time. [...]