Women are starting new businesses in record numbers. As they move from corporate America to following their own dream, however, they find that they are taking on tasks that they may be unfamiliar and uncomfortable with — in particular sales and marketing. To add to that the marketing and sales arena is in a large [...]
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When I work as a business coach with women business owners, we often discuss marketing and sales. These are the revenue-driving engines of your business. One of the first hurdles we need to overcome though, is the entrepreneur’s natural tendency to want to be all things to all people. This leads to confusion in the [...] The problem that many women have is that we get into cliques. Even after all these years out of high school. Even those of us who always considered ourselves outside the “in crowd.” The problem with this as a business owner is that you are only talking to the same people all the time. And [...] |
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