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What’s “The Story” of Your Company?

When I work as a business coach with women business owners, we often discuss marketing and sales. These are the revenue-driving engines of your business. One of the first hurdles we need to overcome though, is the entrepreneur’s natural tendency to want to be all things to all people. This leads to confusion in [...]

Relationship Marketing — the New SEO

Women have known for millenium that it’s all about relationships. From haggling for the best produce in the marketplace to network (MLM) marketing, women have been building connections to build their businesses. 

When Internet Marketing first burst on the scene, “bulletin boards” were the first online communities. They were often built around a single [...]

Sales Tips for Women Business Owners

The problem that many women have is that we get into cliques. Even after all these years out of high school. Even those of us who always considered ourselves outside the “in crowd.”

The problem with this as a business owner is that you are only talking to the same people all the time. [...]