Wise Woman Shining » small business marketing

Is Your Marketing Perfect? Does It Need to Be?

caseydawes — Wed, 23 Feb 2011 23:57:13 +0000

A blog post from Women on Business, one of my favorite blogs, caught my eye this morning. Entitled, “Why Nobody Reads Your Brochure (or any other marketing materials), it says that professionally produced marketing materials don’t get the respect that they used to.

Maribeth Kuzmeski of Red Zone Marketing (who looks like a really fun [...]

Think About Your Target Market All the Time

caseydawes — Mon, 04 Oct 2010 17:38:25 +0000

“Take a look at my website—Isn’t it great! I really love pink! And, I did it myself!” Wendy, owner of Naughty Nicities, told me over the phone.

I looked at her site and groaned. Not out loud, of course. I didn’t want to discourage Wendy.

“Yes, it’s pink,” I said cautiously.

“Isn’t it fabulous????”

“There’s [...]

Why Define Your Target Market

caseydawes — Thu, 22 Jul 2010 15:25:19 +0000

I was really impressed a few weeks ago when a woman business owner clearly and completely defined her target market without having any notes in front of her. Her company sold business to business and she knew everything from how much revenue her target company made, to the age of the person who would actually [...]

What’s Your Cost per Sale?

caseydawes — Thu, 08 Jul 2010 15:30:10 +0000

On Tuesday, I talked about determining cost per lead. The next step is to determine how much a sale costs you.

From the example on Tuesday, we determined that the imaginary lead from In Style cost $2 per person.

Suppose you converted 10% of those people to buy a product worth $50 each. Ten percent [...]

Five Things Your Customers Are Dying to Tell You

caseydawes — Thu, 11 Feb 2010 18:30:34 +0000

Women are starting new businesses in record numbers. As they move from corporate America to following their own dream, however, they find that they are taking on tasks that they may be unfamiliar and uncomfortable with — in particular sales and marketing. To add to that the marketing and sales arena is in a large [...]

What’s “The Story” of Your Company?

caseydawes — Thu, 17 Dec 2009 18:24:25 +0000

When I work as a business coach with women business owners, we often discuss marketing and sales. These are the revenue-driving engines of your business. One of the first hurdles we need to overcome though, is the entrepreneur’s natural tendency to want to be all things to all people. This leads to confusion in the [...]

Relationship Marketing — the New SEO

caseydawes — Mon, 22 Dec 2008 18:16:26 +0000

Women have known for millenium that it’s all about relationships. From haggling for the best produce in the marketplace to network (MLM) marketing, women have been building connections to build their businesses.

When Internet Marketing first burst on the scene, “bulletin boards” were the first online communities. They were often built around a single subject [...]

Sales Tips for Women Business Owners

caseydawes — Thu, 11 Dec 2008 17:15:33 +0000

The problem that many women have is that we get into cliques. Even after all these years out of high school. Even those of us who always considered ourselves outside the “in crowd.”

The problem with this as a business owner is that you are only talking to the same people all the time. [...]