I was really impressed a few weeks ago when a woman business owner clearly and completely defined her target market without having any notes in front of her. Her company sold business to business and she knew everything from how much revenue her target company made, to the age of the person who would actually [...]
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On Tuesday, I talked about determining cost per lead. The next step is to determine how much a sale costs you. From the example on Tuesday, we determined that the imaginary lead from In Style cost $2 per person. Suppose you converted 10% of those people to buy a product worth $50 each. Ten percent of 500 [...] Women are starting new businesses in record numbers. As they move from corporate America to following their own dream, however, they find that they are taking on tasks that they may be unfamiliar and uncomfortable with — in particular sales and marketing. To add to that the marketing and sales arena is in a large [...] |
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