| A blog post from Women on Business, one of my favorite blogs, caught my eye this morning. Entitled, “Why Nobody Reads Your Brochure (or any other marketing materials), it says that professionally produced marketing materials don’t get the respect that they used to. Maribeth Kuzmeski of Red Zone Marketing (who looks like a really [...]  “Take a look at my website—Isn’t it great! I really love pink! And, I did it myself!” Wendy, owner of Naughty Nicities, told me over the phone. I looked at her site and groaned. Not out loud, of course. I didn’t want to discourage Wendy. “Yes, it’s pink,” I said cautiously. “Isn’t it fabulous????” [...] I was really impressed a few weeks ago when a woman business owner clearly and completely defined her target market without having any notes in front of her. Her company sold business to business and she knew everything from how much revenue her target company made, to the age of the person who would actually [...] On Tuesday, I talked about determining cost per lead. The next step is to determine how much a sale costs you. From the example on Tuesday, we determined that the imaginary lead from In Style cost $2 per person. Suppose you converted 10% of those people to buy a product worth $50 each. Ten percent [...] Women are starting new businesses in record numbers. As they move from corporate America to following their own dream, however, they find that they are taking on tasks that they may be unfamiliar and uncomfortable with — in particular sales and marketing. To add to that the marketing and sales arena is in a large [...] | 
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