| Last week I talked about the basic formula of business: PROFIT = (MONEY COMING IN LESS COST OF GOODS) MINUS EXPENSES. I also discussed some of the tuning knobs you have for increasing your profitability.
Tuning Knobs for Small Business Profitability If you lower your cost of goods, you’ll increase your profit [...] Here’s the continuation of “Five Ways to Sell So Price Doesn’t Matter.” 3. Listen for your prospect’s true objection. Listen, price is an easy way to object to being sold something. Have you ever been accosted by one of those kiosk salespeople in malls? I’ve gotten sucked in a few times because the item [...] In the current business climate, price has become the ultimate differentiator. It sometimes feels like it’s the only thing that matters to our potential clients and customers. The global economy has impacted both product prices and services. Want a cheap knee replacement? Go to Asia. Ditto if you want your website updated or your book [...] | 
 |
Copyright © 2012 Wise Woman Shining - All Rights Reserved Website by The Web Mechanic  | ||
