Wise Woman Shining » Internet Marketing

Why Are Women Entrepreneurs Selling Less Than Men Online?

caseydawes — Wed, 17 Nov 2010 18:08:59 +0000

Two articles caught my eye this week. The first reports survey results where men are making almost twice as much as women entrepreneurs in online selling. The second talks about how women are averse to risk and it hampers them in their business building efforts.

I believe that these two pieces of information are related.

[...]

Think About Your Target Market All the Time

caseydawes — Mon, 04 Oct 2010 17:38:25 +0000

“Take a look at my website—Isn’t it great! I really love pink! And, I did it myself!” Wendy, owner of Naughty Nicities, told me over the phone.

I looked at her site and groaned. Not out loud, of course. I didn’t want to discourage Wendy.

“Yes, it’s pink,” I said cautiously.

“Isn’t it fabulous????”

“There’s [...]

Help! I Need More Website Hits!

caseydawes — Mon, 27 Sep 2010 23:56:36 +0000

“I’m doomed! I’m not selling anything on my website!” Wendy Wise wailed. “I need to get more website traffic. I’m going to have to spend thousands of dollars on an SEO expert! And I never understand what they’re talking about!”

(Sometimes Wendy, owner of Naughty Nicities, can be a little over-dramatic.)

“What are your [...]

Do You Need a Plan for Social Networking?

caseydawes — Mon, 11 Jan 2010 18:25:16 +0000

The short answer is, “Yes, you need a plan for social networking.”

Now for the longer answer!

Four Steps to Your Social Networking Plan

1. Your marketing plan is part of your over all business plan. Remember that marketing is letting people know about your business and how your product/service can solve their problem. It [...]

Relationship Marketing — the New SEO

caseydawes — Mon, 22 Dec 2008 18:16:26 +0000

Women have known for millenium that it’s all about relationships. From haggling for the best produce in the marketplace to network (MLM) marketing, women have been building connections to build their businesses.

When Internet Marketing first burst on the scene, “bulletin boards” were the first online communities. They were often built around a single subject [...]