Wise Woman Shining » entrepreneur women

Get Out of Your Small Business Rut!

caseydawes — Wed, 03 Aug 2011 18:10:01 +0000

Well, the debt ceiling is lifted. And the two sides have come to an agreement as far as the budget cuts…at least for now. We won’t know what it means for the small business owner for many weeks to come.

But let’s not take our playbook from Washington. Instead, it’s time for us to stop [...]

What Do Women Entrepreneurs Need?

caseydawes — Thu, 20 May 2010 21:44:47 +0000

In a recent post on TechCrunch by Vivek Wadhwa, Lesa Mitchell, VP of the Kauffman Foundation was cited as saying that “Women need encouragement, entrepreneurship education, and access to solid mentor networks—particularly in fields in which the deck is stacked against them.”

Vivak also cited statistics from her research, “Women start only around 3% of [...]

Listening–a Core Part of Your Social Media Plan

caseydawes — Tue, 02 Feb 2010 18:06:14 +0000

I recently completed a social media plan for one of my clients. She went from reluctant participant to over-excited user in no time flat! However, like many of us when we first find a new toy, she ignored the part of the plan that had to do with listening.

This problem not only occurs when women [...]

The Business Budget for Women Entrepreneurs

caseydawes — Thu, 14 Jan 2010 18:32:17 +0000

Starting off the new year means creating a foundation of reality and adding dollop of good intentions!

One of the pieces of the foundation is your business budget. Most women business owners hate making a budget! They automatically think in terms of restrictions…a budget is your money on a diet. And whatever we’ve learned in the [...]