There’s a sign in my g
arden that says, “If you give a weed an inch, it will take a yard.”
I need one of those signs for my business, too. How often do I get caught up in a new, bright shiny object? I drop everything else to pursue, and then don’t pay attention to something I need to do. Inevitably a check bounces somewhere! Or I don’t get a client I could have gotten if I was paying more attention. Or I start taking on new projects that don’t really fit my business model.
I have a business plan, just like I recommend to my clients. I tend to adjust it every year as my business has been changing as I learn more about what women business owners need the most and in reaction to the changing economy. But the core of the business is the same: providing business support to women business owners so that they have a better rate of success. The business plan provides structure to my business. Just like my garden plan provides structure to my plants.
The same is true of my business in big and little ways. I’m putting things in motion right now to end my email newsletter and focus on this blog, Facebook, Twitter and Linked-In as my communication mediums. It will save me some expense money as I no longer need to pay for an email provider. It will also give me more time. I find it easier to blog than write an article for the newsletter.
