It’s a quiet day in my neck of the wood…or ocean, if you will. It’s very warm, which means the hoards from San Jose are flocking to the beach. I am very grateful to see them. Where there are tourists, even “day-trippers,” there is money being spent. As I ran my errands today, I got a chance to see a lot of people out and make some observations.
OSH was crowded. People are planting. I’d picked up a tomato plant at the farmer’s market last week and stuck it in a container on my deck. My garden used to be huge when I lived in Pennsylvania. I’d get my son, Jesse, out there, digging in the dirt. However, I’ve sacrificed land for a view of the ocean. It’s a good trade. My tomato seems happy enough.
The quilt store was also swamped. The woman who runs it is vivacious and warm. You feel welcomed when you go in. I was looking for a label for my granddaughter’s quilt. They didn’t have any, but the brilliant salesperson wanted to know if they could make one up for me. “How big would you want it?” she asked. After I gestured with my hands she said, “How much would you pay for it?” I told her and we came to an agreement. She made a sale by being creative and friendly about it.
Contrast that with the yarn store I went to. I hadn’t been in this one before, because I’d heard some things about the people running it. When I went in, they didn’t have what I wanted either. There was kind of a “too bad” attitude about it, but no real effort to help me out with my problem. “Too bad” for them. I won’t be back.
Everything you do is a lesson in marketing and selling. See what people around you do. See what you like and what you don’t like. Then, use those ideas in your own selling.
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