Social Media Marketing Faster!

Make Social Marketing Work for Your Business

Do you know where to start with your social media marketing? Can you make money using social media?

Or is it just a big time suck?

The answer is, “it depends.”

It depends on how long you’ve been working in social media and whether you are clear about your marketing and sales goals for the effort. It doesn’t matter whether you are spending thousands of dollars for television advertising or thousands of hours on social media networking, you need to have a measurable return on investment.

Benefits of Social Media Marketing

There’s real benefit out there. According to a 2009 white paper, Social Media Marketing Industry Report, by Michael Stlzner, the leading benefits for social media marketers included:

Generated exposure for the business (81%)
Increased traffic and subscribers (61%)
Established new business partnerships (56%)

Business owners, whether woman-owned or not, need to market their business in order to increase leads and resulting sales. Social media has developed over the last few years as a new set of channels for marketing attention. Without a plan, business owners can spend a great deal of time with little results. Without understanding what social media can and cannot do for you, you can spend a great deal of their marketing capital on “experts” with a low return on investment.

Knowledge about social media and a plan to execute saves a business owner time and money, while achieving maximum results.

How to Maximize Your Investment in Social Media Marketing

One Plan to Rule them All: Leveraging Your Marketing Plan for Social Media Marketing will help you:

Understand why the Marketing Plan is the foundation for Internet Marketing, including Social Media Marketing
Learn how to use Social Media to research what the Internet community is saying about you, your company, your competition, your industry and your target market.
Develop an initial high-level campaign to leverage your marketing plan across the Internet, while retaining the investment in offline activities.

Most people who teach about social media do it in a vacuum. Their information, while vital, focuses on “how to” use the different media and stresses the importance of using all the different possibilities—Facebook, Twitter, You Tube, etc.—as frequently as possible. It’s a great way to eat up a lot of precious time that business owners need to run their businesses.

One Plan to Rule Them All puts social media in a context of a total marketing plan, leveraging the interaction between the two media to bring successful results to the attendee through increased “buzz” and improved online reputation. This in turn generates more business exposure, increased traffic and subscribers, and new business partnerships.

About Your Instructor

Casey Dawes spent well over 25 years in the technical industry and was considered an international expert in IBM’s DB2 product. She needed to keep up with trends, directions and details of the quickly evolving software industry and translate technical information into business metrics that managers of Fortune 500 companies such as Verizon, Principle Financial and UPS could use. She created two editions of Exploring IBM e-business Software, a book that’s still selling well five years after its last edition—a long life in the technical world.

Since she began her own business in 2003, Casey has leveraged her technical knowledge for her small business clients, recommending software and helping them understand the ever-evolving technical world. She has given workshops and teleclasses on Internet Marketing and created Wise Woman Guides on technical topics.

In a recent survey of her clients, workshop attendees and product purchasers, 78% of responders said they would recommend Wise Woman Shining to a friend or colleague. (Net Promoter Score)

Is One Plan to Rule Them All Right for Your Business?

Social media classes abound. How do you choose the one that’s right for you? This class is right for you if:

You’ve been working in social media marketing for under a year
You’re not really sure what all the fuss is about
You don’t have spare time to invest in something that may not work

We are here to support you—not to waste your time. At the end of the class, you’ll have a plan to begin your social media marketing plan that leverages work you’ve already done.

Guarantee

If you take this class and decide that you received nothing of value from it, simply request a refund within 30 days of taking the class and we will issue it—no questions asked.

Social Media Marketing Teleclass Logistics

The teleclass will be held:

Tuesday, April 20^th at 7 pm Pacific Time (10 pm Eastern Time)

The class will be recorded, but you will get more benefit from attending the live class.

Dial in number, handouts and pre-course work will be provided when you register.

The cost of the class is $39.