Small Business Management and Services

As businesses grow, small business owners find that they have more tasks to do and less time to do them. Women entrepreneurs can sometimes find it difficult to delegate because they aren’t sure what to let go of and who to hire to take care of the task.  Do you delegate sales?  Bookkeeping?  Office Management?  Do you hire a contractor or an employee? What if you just need a short-term project managed?

Wise Woman Shining Business Management and Services, primarily working in the San Jose and San Francisco Bay Areas, can help you untangle this complexity.  We have articles and reports (coming soon) that will help you understand how to delegate and who to trust with the tasks.

We can also help you to simply Get Things Done!

Small Business Management

As your business grows, you’ll find yourself hiring different people to help you do specific tasks — a web designer, a writer, a bookkeeper, a virtual assistant or two.  After a while, managing all these people becomes a full time job; and not one, you as a business owner, should be doing. When you get to the point of spending all your time coordinating tasks and making sure that things get done and you don’t have enough time to strategize and plan for your business, it’s time to find a business manager.

The purpose of a Business Manager is to help you grow your business. They can help you by:

• Managing projects
• Developing processes and procedures to help you manage your business
• Managing people
• Handling important financial events
• Serving as a strategic planning partner

Your business manager doesn’t need to work in your office. There’s an International Association of Online Business Managers.

The Wise Woman Shining team can work with you in the capacity as a business manager to get things done so you can grow your business.

Internet Strategy Development

The Internet needs to be part of your overall business planning and marketing plan.  It’s no longer enough to be found on the Internet, you need to develop relationships with your potential customers, research what they’re saying about you and provide an experience that they won’t forget on your website. You also need to know how to leverage the wealth of knowledge on the Internet to provide value to your potential customers, right from the beginning.

Working with The Web Mechanic, as well as other highly-skilled web support people, we can help you with many of your Internet issues, providing comprehensive support for your Internet strategy. We provide:

• Internet Marketing Plan Development
• Set-up and training for Linked-In, Facebook, Twitter, etc.
• Website and Blog Design using WordPress templates and themes
• Keyword-rich content
• Updating content, pictures, etc.
• Creating web-ready images
• Training you to update your copy using WordPress
• Elementary Search Engine Optimization (SEO) techniques and strategies (getting found on the Internet is what is important)

Contact Management System Design and Implementation

Do you have piles of business cards, but no system to organize them?  Do you feel that your valuable leads are just slipping through your fingers? You know you need a database, but which one is right for you?  Or, you have a database, but you gave up using it months ago?  With over 25 years of database experience, Wise Woman Shining can help you develop a contact management system that will improve your return on the investment of your marketing dollar.

We help you:

• Choose the right database(s) for your business
• Develop and write processes to make sure that your customers and prospects are contacted regularly
• Input data correctly
• Create effective emails and direct mail pieces that make prospects pick up the phone and call.

Strategic Planning Development

Wouldn’t it be great to have a thought partner to help you develop annual goals and strategies to get there? What if that partner also took charge of updating your business plan, marketing plan and technology plan so that your ideas and tasks were in writing? The Wise Woman Shining team has written these types of plans for many types of companies, from franchises to start-ups to established small businesses with employees. Over and over studies have shown that businesses that plan have significantly more chance of succeeding than businesses that don’t.  You can get support through:

• One-on-one meetings with a master business coach to develop annual goals and strategies
• Business plan development, including sales forecasting, budgeting, organizational structure development, etc.
• Marketing plan development, including target market establishment, proposition statements, keyword development, internet plan marketing development, marketing effort tracking to determine return on investment (ROI)
• Technology plan development, including hardware and software upgrade planning, software purchase planning and expert research to help you define your plan
• End-of-year review of plan versus actuals
• Periodic check-ins to insure you are on track with your goals

Copywriting

Don’t have time to write? Don’t like to write? Need to write advertising copy, but don’t know how?

We can provide these services for you. We can support you by writing copy for:

• Print ads
• Brochures
• Web sites
• Sales Letters

Getting Started

Whatever your need, contact us directly to get started. We will work with you to develop a proposal that meets your needs, your schedule and your budget. Call 831-684-1040 or email casey@wisewomanshining.com .