While attending a meeting of the Women’s Initiative last week, I had the opportunity to briefly mentor some new entrepreneurs. The subject of barter came up as a strategy to get new customers and clients. I had to advise against overuse of the strategy, no matter how tempting it seems when you’re first starting out.
There’s [...]
I recently came across an excellent article about the sales process on Women Entrepreneur entitled, “Stop Closing and Start Selling.”
One thing this article did not mention, however, was what I consider the most critical part of selling–research.
Once you have an idea that someone is a prospect, it’s a good idea to qualify them. What that [...]
I’ve got two business alliances in the works in two different segments of my business. In this economy, business alliances are going to need to be vital components of your business development strategy.
Why?
Because they help you expand your marketing and credibility reach. By working with another business owner, whether woman or man, you are able [...]
