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Five Ways to Sell So Price Doesn't Matter - Part One

In the current business climate, price has become the ultimate differentiator. It sometimes feels like it’s the only thing that matters to our potential clients and customers. The global economy has impacted both product prices and services. Want a cheap knee replacement? Go to Asia. Ditto if you want your website updated or your [...]

Finding the Gold in a Pile of Business Cards

Do you have piles of business cards from other people?  Maybe they are neatly arranged in a Rolodex, cardboard box or business card case or in small piles around your office, in your briefcase or in the pocket of the suit you wore to the last event.  You may have hundreds of them stuffed [...]

Should You Barter?

While attending a meeting of the Women’s Initiative last week, I had the opportunity to briefly mentor some new entrepreneurs. The subject of barter came up as a strategy to get new customers and clients. I had to advise against overuse of the strategy, no matter how tempting it seems when you’re first starting out.

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The First Step in the Sales Process

I recently came across an excellent article about the sales process on Women Entrepreneur entitled, “Stop Closing and Start Selling.”

One thing this article did not mention, however, was what I consider the most critical part of selling–research.

Once you have an idea that someone is a prospect, it’s a good idea to qualify them. [...]

Business Alliances Matter for Women Entrepreneurs

I’ve got two business alliances in the works in two different segments of my business.  In this economy, business alliances are going to need to be vital components of your business development strategy.

Why?

Because they help you expand your marketing and credibility reach. By working with another business owner, whether woman or man, you [...]