Wise Woman Shining » Social Networking

Help! Social Networking Has Taken Over My Business Life!

caseydawes — Mon, 12 Jul 2010 15:33:00 +0000

Last week, I talked about how to determine return on investment (ROI) for small business marketing activities. That’s somewhat easy when you’re looking at money you’ve spent vs. money that’s come in. But how do you determine the ROI of your time?

One of the most recommended marketing strategies over the last two to three [...]

Do You Need a Plan for Social Networking?

caseydawes — Mon, 11 Jan 2010 18:25:16 +0000

The short answer is, “Yes, you need a plan for social networking.”

Now for the longer answer!

Four Steps to Your Social Networking Plan

1. Your marketing plan is part of your over all business plan. Remember that marketing is letting people know about your business and how your product/service can solve their problem. It [...]

Pruning and Weeding Your Small Business

caseydawes — Mon, 29 Jun 2009 14:27:13 +0000

There’s a sign in my garden that says, “If you give a weed an inch, it will take a yard.”

I need one of those signs for my business, too. How often do I get caught up in a new, bright shiny object? I drop everything else to pursue, and then don’t pay attention to something [...]

What is the Point of Social Media?

caseydawes — Tue, 09 Jun 2009 20:48:45 +0000

A few days ago, a post showed up on one of my favorite blogs, Women on Business. The blog writer, Chrysty Beverley Fortner, spoke about being Twitterfried. The gist of the post was that she was spending a lot of time and energy posting to blogs, tweeting, etc. and wasn’t sure about her return on [...]

The Web of Business

caseydawes — Sat, 23 May 2009 20:39:43 +0000

The pelicans are returning. They fly in a vee shape, just like geese. Yet they are bizarrely pre-historic with their big gullets and crooked wings. Makes me think that a dinasaur head will pop up over the palm tree, next.

It’s cold and foggy here on the Central Coast. My tomato plants on the deck [...]

The Power of Social Networking

caseydawes — Tue, 03 Mar 2009 16:51:03 +0000

Business blog, Women on Business, put out a question for member Hairzing. The gist of the story is that Hairzing has a competitor that is causing them grief by undercutting their prices. The other company can do this because the quality isn’t as good (according to the blog) and they don’t support the educational practices [...]

Relationship Marketing — the New SEO

caseydawes — Mon, 22 Dec 2008 18:16:26 +0000

Women have known for millenium that it’s all about relationships. From haggling for the best produce in the marketplace to network (MLM) marketing, women have been building connections to build their businesses.

When Internet Marketing first burst on the scene, “bulletin boards” were the first online communities. They were often built around a single subject [...]

Twitter for Small Business 2008

caseydawes — Thu, 20 Nov 2008 11:29:15 +0000

Welcome to the revived Wise Woman Shining Blog! I had a blog for a long time, but discovered I was getting waayyy too political for my small business audience, so I took it down.

Now I’m ready to begin again! This time I’m going to focus on small business trends, thoughts, lessons and whatever comes [...]