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Do You Need a Plan for Social Networking?

The short answer is, “Yes, you need a plan for social networking.”

Now for the longer answer!

Four Steps to Your Social Networking Plan

1.  Your marketing plan is part of your over all business plan. Remember that marketing is letting people know about your business and how your product/service can solve their problem.  It is NOT your [...]

Pruning and Weeding Your Small Business

                                                                     There’s a sign in my garden that says, “If you give a weed an inch, it will take a yard.” 

I need one of those signs for my business, too.  How often do I get caught up in a new, bright shiny object?  I drop everything else to pursue, and then don’t pay attention to something I [...]

What is the Point of Social Media?

A few days ago, a post showed up on one of my favorite blogs, Women on Business. The blog writer, Chrysty Beverley Fortner, spoke about being Twitterfried. The gist of the post was that she was spending a lot of time and energy posting to blogs, tweeting, etc. and wasn’t sure about her return on [...]