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| Last week, I talked about how to determine return on investment (ROI) for small business marketing activities. That’s somewhat easy when you’re looking at money you’ve spent vs. money that’s come in. But how do you determine the ROI of your time? One of the most recommended marketing strategies over the last two to [...] The short answer is, “Yes, you need a plan for social networking.” Now for the longer answer! Four Steps to Your Social Networking Plan 1. Your marketing plan is part of your over all business plan. Remember that marketing is letting people know about your business and how your product/service can solve their problem. [...] January 11th, 2010 | Tags: Internet Marketing, social marketing, Social Networking | Category: Social Networking | Leave a comment There’s a sign in my garden that says, “If you give a weed an inch, it will take a yard.” I need one of those signs for my business, too. How often do I get caught up in a new, bright shiny object? I drop everything else to pursue, and then don’t pay attention to something [...] June 29th, 2009 | Tags: Blogging, Facebook, Linked-In, Social Media, Social Networking, twitter | Category: Business Plans, Social Networking | Leave a comment A few days ago, a post showed up on one of my favorite blogs, Women on Business. The blog writer, Chrysty Beverley Fortner, spoke about being Twitterfried. The gist of the post was that she was spending a lot of time and energy posting to blogs, tweeting, etc. and wasn’t sure about her return on [...] June 9th, 2009 | Category: Social Networking | One comment The pelicans are returning. They fly in a vee shape, just like geese. Yet they are bizarrely pre-historic with their big gullets and crooked wings. Makes me think that a dinasaur head will pop up over the palm tree, next. It’s cold and foggy here on the Central Coast. My tomato plants on the deck [...] May 23rd, 2009 | Category: Social Networking | Leave a comment |  "The SEO Basics Guide is amazing. Just started reading, and I’m already blown away." Chris Campillo
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