Last week, I talked about how to determine return on investment (ROI) for small business marketing activities. That’s somewhat easy when you’re looking at money you’ve spent vs. money that’s come in. But how do you determine the ROI of your time?
One of the most recommended marketing strategies over the last two to three years [...]
The short answer is, “Yes, you need a plan for social networking.”
Now for the longer answer!
Four Steps to Your Social Networking Plan
1. Your marketing plan is part of your over all business plan. Remember that marketing is letting people know about your business and how your product/service can solve their problem. It is NOT your [...]
