I’m in the middle of working on a romance novel—total fodder for my creative side, far away from logical business work. (Don’t think smart women read romance? Check out Smart Bitches, Trashy Books. The writing also gives me a chance to think about developing characters. Why is it they do what they do? And [...]
| I was really impressed a few weeks ago when a woman business owner clearly and completely defined her target market without having any notes in front of her. Her company sold business to business and she knew everything from how much revenue her target company made, to the age of the person who would actually [...] On Tuesday, I talked about determining cost per lead. The next step is to determine how much a sale costs you. From the example on Tuesday, we determined that the imaginary lead from In Style cost $2 per person. Suppose you converted 10% of those people to buy a product worth $50 each. Ten percent [...] Small business marketing can be a great big hole that sucks your money into the vortex. How much do you need? What do you need to do? How much time do you need to spend blogging, twittering and networking? What if you think you don’t have a creative bone in your body? Sometimes marketing for [...] | 
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