| “What’s happening?” Wendy wanted to know. “When I search for ‘Adult Toys,’ Naughty Niceties is pushed way to the bottom of the first page! It used to be right at the top!” She wailed into the phone. “Google made some changes,” I said. “Well, they didn’t tell me!” she announced indignantly. “How do we [...] Wendy Wise isn’t the only one confused by SEO (search engine optimization). There’s a lot of hype, a lot of strategies and a lot of money being spent on efforts that may or may not be legitimate with search-engine giant Google. (Read Inc’s article about SEO optimization gone bad–to the tune of $4 million.) [...] Two articles caught my eye this week. The first reports survey results where men are making almost twice as much as women entrepreneurs in online selling. The second talks about how women are averse to risk and it hampers them in their business building efforts. I believe that these two pieces of information are related. [...]  Wendy Wise, owner of Naughty Nicities, finally has her website looking good. But, she’s still having problems. “I’m not making any sales!” she wailed to me during our meeting last week. “Maybe I should buy some Adwords? Oh, I know! I’ll get a radio ad!” “Well, you could do that, Wendy, but I don’t think [...]  “Take a look at my website—Isn’t it great! I really love pink! And, I did it myself!” Wendy, owner of Naughty Nicities, told me over the phone. I looked at her site and groaned. Not out loud, of course. I didn’t want to discourage Wendy. “Yes, it’s pink,” I said cautiously. “Isn’t it fabulous????” “There’s [...] | 
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