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On Tuesday, I talked about determining cost per lead. The next step is to determine how much a sale costs you. From the example on Tuesday, we determined that the imaginary lead from In Style cost $2 per person. Suppose you converted 10% of those people to buy a product worth $50 each. Ten percent of 500 [...] Small business marketing can be a great big hole that sucks your money into the vortex. How much do you need? What do you need to do? How much time do you need to spend blogging, twittering and networking? What if you think you don’t have a creative bone in your body? Sometimes marketing for small [...] |
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