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Why Are Women Entrepreneurs Selling Less Than Men Online?

Two articles caught my eye this week.  The first reports survey results where men are making almost twice as much as women entrepreneurs in online selling. The second talks about how women are averse to risk and it hampers them in their business building efforts.

I believe that these two pieces of information are [...]

Think About Your Target Market All the Time

Wendy Wise, Woman Entrepreneur

“Take a look at my website—Isn’t it great!  I really love pink!  And, I did it myself!” Wendy, owner of Naughty Nicities, told me over the phone.

I looked at her site and groaned. Not out loud, of course. I didn’t want to discourage Wendy.

“Yes, it’s pink,” I said cautiously.

“Isn’t it fabulous????”

“There’s [...]

Help! I Need More Website Hits!

“I’m doomed! I’m not selling anything on my website!” Wendy Wise wailed. “I need to get more website traffic. I’m going to have to spend thousands of dollars on an SEO expert! And I never understand what they’re talking about!”

(Sometimes Wendy, owner of Naughty Nicities, can be a little over-dramatic.)

“What are your [...]

Website Recommendations from a Marketing Perspective

As a business coach, I routinely look at my client’s websites from a marketing perspective.  It’s prompted me to offer these tips for the woman entrepreneur. Take a look at your website and see if you have all of these covered!

1.  Make it personal.  Let us know who is behind the company. Provide pictures. [...]