Wise Woman Shining » Internet Marketing

How to Develop an Internet Marketing Plan

caseydawes — Mon, 19 Sep 2011 13:32:29 +0000

Internet marketing is hot…and overwhelming. How do you start? And, more importantly, how do you know that you’re succeeding? If you’re methodical (you know I’m a pragmatic kind of gal), you’ll be able to increase your marketing over time and achieve the results you want. The steps below will show you how to create an [...]

What Is WordPress?

caseydawes — Mon, 12 Sep 2011 08:14:28 +0000

If you are thinking of upgrading your website, you’ve probably heard a lot about WordPress. My husband, the web mechanic, specializes in WordPress websites, so I hear a lot about them.

They are touted as being beneficial because they are easier to use for people who haven’t been living with computers for 30+ years like [...]

SEO Tip: How to Improve SEO with Google Places

caseydawes — Mon, 31 Jan 2011 19:27:22 +0000

“What’s happening?” Wendy wanted to know. “When I search for ‘Adult Toys,’ Naughty Niceties is pushed way to the bottom of the first page! It used to be right at the top!” She wailed into the phone.

“Google made some changes,” I said.

“Well, they didn’t tell me!” she announced indignantly. “How do we change [...]

SEO Basics Are Fundamental

caseydawes — Mon, 29 Nov 2010 22:23:14 +0000

Wendy Wise isn’t the only one confused by SEO (search engine optimization). There’s a lot of hype, a lot of strategies and a lot of money being spent on efforts that may or may not be legitimate with search-engine giant Google. (Read Inc’s article about SEO optimization gone bad–to the tune of $4 million.)

I [...]

Why Are Women Entrepreneurs Selling Less Than Men Online?

caseydawes — Wed, 17 Nov 2010 18:08:59 +0000

Two articles caught my eye this week. The first reports survey results where men are making almost twice as much as women entrepreneurs in online selling. The second talks about how women are averse to risk and it hampers them in their business building efforts.

I believe that these two pieces of information are related.

[...]

Think About Your Target Market All the Time

caseydawes — Mon, 04 Oct 2010 17:38:25 +0000

“Take a look at my website—Isn’t it great! I really love pink! And, I did it myself!” Wendy, owner of Naughty Nicities, told me over the phone.

I looked at her site and groaned. Not out loud, of course. I didn’t want to discourage Wendy.

“Yes, it’s pink,” I said cautiously.

“Isn’t it fabulous????”

“There’s [...]

Help! I Need More Website Hits!

caseydawes — Mon, 27 Sep 2010 23:56:36 +0000

“I’m doomed! I’m not selling anything on my website!” Wendy Wise wailed. “I need to get more website traffic. I’m going to have to spend thousands of dollars on an SEO expert! And I never understand what they’re talking about!”

(Sometimes Wendy, owner of Naughty Nicities, can be a little over-dramatic.)

“What are your [...]

Where is the Power in Social Networking?

caseydawes — Tue, 26 Jan 2010 00:59:55 +0000

Warning: I’m probably going to ruffle a few feathers here…

On January 20, 2010 a post entitled 9 Powerful Social Networking Sites for Women Entrepreneurs was published by A.Michelle Blakeley. It was quickly picked up by several other bloggers. Many twittered its, including me.

As it goes, it’s a good list. The problem for me [...]

Website Recommendations from a Marketing Perspective

caseydawes — Fri, 20 Mar 2009 17:04:23 +0000

As a business coach, I routinely look at my client’s websites from a marketing perspective. It’s prompted me to offer these tips for the woman entrepreneur. Take a look at your website and see if you have all of these covered!

1. Make it personal. Let us know who is behind the company. Provide pictures. [...]

Web Site SEO Basics for Women Entrepreneurs

caseydawes — Mon, 09 Mar 2009 20:43:21 +0000

There’s lots of hype about Search Engine Optimization (SEO). I have business clients who want to sign up with every SEO salesperson who comes along promising to make their site come out on top of the rankings. Because most people have only a vague idea of how SEO works, they sign up. It’s the modern [...]