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How to Develop an Internet Marketing Plan

Internet marketing is hot…and overwhelming.  How do you start?  And, more importantly, how do you know that you’re succeeding?  If you’re methodical (you know I’m a pragmatic kind of gal), you’ll be able to increase your marketing over time and achieve the results you want. The steps below will show you how to create [...]

What Is WordPress?

If you are thinking of upgrading your website, you’ve probably heard a lot about WordPress. My husband, the web mechanic, specializes in WordPress websites, so I hear a lot about them.

They are touted as being beneficial because they are easier to use for people who haven’t been living with computers for 30+ years [...]

SEO Tip: How to Improve SEO with Google Places

“What’s happening?” Wendy wanted to know.  “When I search for ‘Adult Toys,’ Naughty Niceties is pushed way to the bottom of the first page!  It used to be right at the top!” She wailed into the phone.

“Google made some changes,” I said.

“Well, they didn’t tell me!” she announced indignantly. “How do we change [...]

SEO Basics Guide

Wendy Wise isn’t the only one confused by SEO (search engine optimization).  There’s a lot of hype, a lot of strategies and a lot of money being spent on efforts that may or may not be legitimate with search-engine giant Google. (Read Inc’s article about SEO optimization gone bad–to the tune of $4 million.)

I [...]

Why Are Women Entrepreneurs Selling Less Than Men Online?

Two articles caught my eye this week.  The first reports survey results where men are making almost twice as much as women entrepreneurs in online selling. The second talks about how women are averse to risk and it hampers them in their business building efforts.

I believe that these two pieces of information are related.

[...]