Wise Woman Shining » Marketing

How to Develop an Internet Marketing Plan

caseydawes — Mon, 19 Sep 2011 13:32:29 +0000

Internet marketing is hot…and overwhelming. How do you start? And, more importantly, how do you know that you’re succeeding? If you’re methodical (you know I’m a pragmatic kind of gal), you’ll be able to increase your marketing over time and achieve the results you want. The steps below will show you how to create an [...]

What Is WordPress?

caseydawes — Mon, 12 Sep 2011 08:14:28 +0000

If you are thinking of upgrading your website, you’ve probably heard a lot about WordPress. My husband, the web mechanic, specializes in WordPress websites, so I hear a lot about them.

They are touted as being beneficial because they are easier to use for people who haven’t been living with computers for 30+ years like [...]

Five Rules of Follow Up Marketing for Small Business

caseydawes — Wed, 27 Jul 2011 15:54:53 +0000

I gently chastised one of my clients the other day because she’s wasting marketing dollars. Why? She wasn’t doing targeted follow-up. That’s poor marketing for small business.

If there’s one single thing you need to change today to improve your sales, commit to developing and maintaining a strong follow-up system as part of marketing for [...]

Want Business Success? Use Your Customer’s Words…Not Yours

caseydawes — Mon, 06 Jun 2011 18:18:47 +0000

It’s amazing how time flies when you’re packing! There’s a reason that I haven’t been keeping up on my business coaching blog–we’re moving to Montana in about two weeks! Yikes!

And, of course, work has been coming in more consistently for both my husband and me. Many of my clients are working on copy for [...]

Is Your Marketing Perfect? Does It Need to Be?

caseydawes — Wed, 23 Feb 2011 23:57:13 +0000

A blog post from Women on Business, one of my favorite blogs, caught my eye this morning. Entitled, “Why Nobody Reads Your Brochure (or any other marketing materials), it says that professionally produced marketing materials don’t get the respect that they used to.

Maribeth Kuzmeski of Red Zone Marketing (who looks like a really fun [...]

SEO Tip: How to Improve SEO with Google Places

caseydawes — Mon, 31 Jan 2011 19:27:22 +0000

“What’s happening?” Wendy wanted to know. “When I search for ‘Adult Toys,’ Naughty Niceties is pushed way to the bottom of the first page! It used to be right at the top!” She wailed into the phone.

“Google made some changes,” I said.

“Well, they didn’t tell me!” she announced indignantly. “How do we change [...]

SEO Basics Are Fundamental

caseydawes — Mon, 29 Nov 2010 22:23:14 +0000

Wendy Wise isn’t the only one confused by SEO (search engine optimization). There’s a lot of hype, a lot of strategies and a lot of money being spent on efforts that may or may not be legitimate with search-engine giant Google. (Read Inc’s article about SEO optimization gone bad–to the tune of $4 million.)

I [...]

Why Are Women Entrepreneurs Selling Less Than Men Online?

caseydawes — Wed, 17 Nov 2010 18:08:59 +0000

Two articles caught my eye this week. The first reports survey results where men are making almost twice as much as women entrepreneurs in online selling. The second talks about how women are averse to risk and it hampers them in their business building efforts.

I believe that these two pieces of information are related.

[...]

What is Marketing? What is Selling?

caseydawes — Tue, 12 Oct 2010 22:41:30 +0000

Wendy Wise, owner of Naughty Nicities, finally has her website looking good. But, she’s still having problems.

“I’m not making any sales!” she wailed to me during our meeting last week. “Maybe I should buy some Adwords? Oh, I know! I’ll get a radio ad!”

“Well, you could do that, Wendy, but I don’t think [...]

Think About Your Target Market All the Time

caseydawes — Mon, 04 Oct 2010 17:38:25 +0000

“Take a look at my website—Isn’t it great! I really love pink! And, I did it myself!” Wendy, owner of Naughty Nicities, told me over the phone.

I looked at her site and groaned. Not out loud, of course. I didn’t want to discourage Wendy.

“Yes, it’s pink,” I said cautiously.

“Isn’t it fabulous????”

“There’s [...]