Internet marketing is hot…and overwhelming. How do you start? And, more importantly, how do you know that you’re succeeding? If you’re methodical (you know I’m a pragmatic kind of gal), you’ll be able to increase your marketing over time and achieve the results you want. The steps below will show you how to create [...]
| If you are thinking of upgrading your website, you’ve probably heard a lot about WordPress. My husband, the web mechanic, specializes in WordPress websites, so I hear a lot about them. They are touted as being beneficial because they are easier to use for people who haven’t been living with computers for 30+ years [...] I gently chastised one of my clients the other day because she’s wasting marketing dollars. Why? She wasn’t doing targeted follow-up. That’s poor marketing for small business. If there’s one single thing you need to change today to improve your sales, commit to developing and maintaining a strong follow-up system as part of marketing for [...] It’s amazing how time flies when you’re packing! There’s a reason that I haven’t been keeping up on my business coaching blog–we’re moving to Montana in about two weeks! Yikes! And, of course, work has been coming in more consistently for both my husband and me. Many of my clients are working on copy for [...] A blog post from Women on Business, one of my favorite blogs, caught my eye this morning. Entitled, “Why Nobody Reads Your Brochure (or any other marketing materials), it says that professionally produced marketing materials don’t get the respect that they used to. Maribeth Kuzmeski of Red Zone Marketing (who looks like a really fun [...] | 
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