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I’ve got two business alliances in the works in two different segments of my business. In this economy, business alliances are going to need to be vital components of your business development strategy. Why? Because they help you expand your marketing and credibility reach. By working with another business owner, whether woman or man, you are able [...] When I coach a woman entrepreneur, I encourage them to apply a laser focus to their lives and business, eliminating what is no longer serving them and embracing the things that will help them move forward. I also apply the same discipline to myself. Tax time is a great time to clean out old inventory, files [...] Women are starting new businesses in record numbers. As they move from corporate America to following their own dream, however, they find that they are taking on tasks that they may be unfamiliar and uncomfortable with — in particular sales and marketing. To add to that the marketing and sales arena is in a large [...] |
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