| The first part of this article, discussed the definition of a brand and how to develop one if you can’t afford to hire a brand expert. But what do you do once you have your brand? How do you reinforce your brand promise? The Obvious Brand Promise Most people consider their brand to be [...] What Is a Brand? Branding is one of the most difficult things to define, so people fall back on logos–the Geico gecko, Nike’s swish, or the five rings of the Olympics. You may have paid over a thousand dollars to a graphic designer for your own logo. But you still may not understand your brand. [...] Internet marketing is hot…and overwhelming. How do you start? And, more importantly, how do you know that you’re succeeding? If you’re methodical (you know I’m a pragmatic kind of gal), you’ll be able to increase your marketing over time and achieve the results you want. The steps below will show you how to create an [...] If you are thinking of upgrading your website, you’ve probably heard a lot about WordPress. My husband, the web mechanic, specializes in WordPress websites, so I hear a lot about them. They are touted as being beneficial because they are easier to use for people who haven’t been living with computers for 30+ years like [...] I gently chastised one of my clients the other day because she’s wasting marketing dollars. Why? She wasn’t doing targeted follow-up. That’s poor marketing for small business. If there’s one single thing you need to change today to improve your sales, commit to developing and maintaining a strong follow-up system as part of marketing for [...] | |
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