Wise Woman Shining » Holistic Business Management

Small Business Operations: How Quiet Is Your Spa?

caseydawes — Mon, 28 Feb 2011 19:57:57 +0000

Repeat customers are gold, particularly in the spa, massage, and acupuncture businesses. Or any other business that wants to provide a relaxed setting for their clients. Your small business operations provide the experience that makes repeat customers.

You may spend thousands on decor, a sound system and 1000-count Egyptian cotton sheets. But I’m betting you [...]

Resources for Women Entrepreneurs

caseydawes — Mon, 03 Jan 2011 21:03:15 +0000

“What an exhausting holiday!” Wendy said during her first coaching call of the new year. “But the money was fabulous!”

“Your bookkeeper will be happy!”

“Oh, no! I forgot to tell you. My bookkeeper decided she hated numbers and was going to Italy, India and Bali to eat, pray and love. Oh, gosh, it’s tax [...]

Keep Your Employees in Your 2011 Planning

caseydawes — Mon, 20 Dec 2010 17:26:22 +0000

One of my clients, Jennifer Berkley Jackson of the The Insight Advantage, has spent the last year learning how employee satisfaction impacts customer satisfaction. In this age of downsizing and stretching employees to the max, it’s important to remember that employees are an important part of your business. Without good employees, your customer satisfaction suffers, [...]

Help! Black Friday is Almost Here!

caseydawes — Mon, 22 Nov 2010 17:45:32 +0000

It’s another frantic call from Wendy Wise, owner of Naughty Nicities. Those of you following this blog (which you can do by entering your information into RSS feed box to your left), know Wendy. She’s relatively new to business, but is doing quite well, thanks to help from her San Jose business coach — me!

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Women Business Owners–Save Money–Hire Smart

caseydawes — Mon, 07 Jun 2010 20:43:12 +0000

As a business coach who works primarily with women business owners in Silicon Valley, I’ve long been aware of how women run their businesses slightly differently from men. And, it’s also clear that we could learn something from the “boy’s club.”

Hiring and firing are clearly areas that could use improvement. Here’s why:

Women entrepreneurs [...]

Boost Business Results

caseydawes — Mon, 17 May 2010 20:40:54 +0000

I see it over and over again. Business owners who don’t pay attention to their finances eventually run into cash flow problems. If they’re lucky, they’ll find a source of cash, keep going and eventually turn the business around. If they aren’t lucky, they can wind up bankrupt, with their dreams dashed.

As we approach [...]

Are You Creating Someone Else’s Business?

caseydawes — Thu, 22 Apr 2010 21:47:00 +0000

I’ve watched a few of my clients struggle trying to create the business that they think they should have…not the one they want. They may be thinking too small because they’ve been convinced their dreams aren’t realistic. Or they may think too big, and would be happier with a smaller business.

One of the duties [...]

#1 Stumbling Block for Business Growth

caseydawes — Mon, 19 Apr 2010 23:23:00 +0000

At some point as a business grows, the business owner needs to hire an employee…or two…or three…or more. At some point if the right steps aren’t taken, the inmates will be running the asylum and the business will implode.

Unfortunately, the majority of business owners begin their company because they love what they do, whether [...]

Three Hiring Tips for the Small Business Owner

caseydawes — Thu, 18 Mar 2010 23:45:19 +0000

Many of my entrepreneur women clients are hiring right now and finding it an extremely frustrating process. From applicants who claim that they are “expert” at everything they put on their resume, to new hires that don’t follow company policy, many women entrepreneurs and questioning the benefits of having employees.

In a period of great [...]

Failure IS an Option for Women Entrepreneurs

caseydawes — Mon, 01 Mar 2010 18:54:35 +0000

My name is Casey Dawes and I am a serial entrepreneur. I’ve had good businesses, bad businesses and businesses in between. My current business has been all of the above over time. But quitting isn’t an option. Falling down flat on my face is not pretty, but sometimes it happens. As the old song goes, [...]