What Should an Author Say in a Blog?

For an author, a blog is an important marketing tool. But if you look at many author’s blogs, you’ll find that the blog is directed toward other writers, rather than the readers we need to enjoy our stories.

While readers are interested in the writer’s craft to a certain extent, they don’t particularly care [...]

December 1st, 2011 | Category: Author Marketing | Leave a comment

Marketing Books: What's Your Brand?

Even before you pitch your first novel, it’s important for authors to think about marketing their books. Why? Because, like it or not, publishing houses want you to help with marketing your book. If you’ve already thought about your brand (or niche) and put some effort into marketing your book, that may tip the balance [...]

February 5th, 2011 | Tags: | Category: Author Marketing | Leave a comment