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Get Out of Your Small Business Rut!

Well, the debt ceiling is lifted. And the two sides have come to an agreement as far as the budget cuts…at least for now. We won’t know what it means for the small business owner for many weeks to come.

But let’s not take our playbook from Washington.  Instead, it’s time for us to stop [...]

Five Rules of Follow Up Marketing for Small Business

I gently chastised one of my clients the other day because she’s wasting marketing dollars.  Why? She wasn’t doing targeted follow-up. That’s poor marketing for small business.

If there’s one single thing you need to change today to improve your sales, commit to developing and maintaining a strong follow-up system as part of marketing for [...]

Are You Looking at Your Small Business Financials Correctly?

The year is almost half over.   That means its a good time to take a look at numbers and make some decisions.

Yes, I hear your groans. I wish I could take pictures of my clients when I bring up this topic. “We just got done with tax season!” they moan.  “Why do we have [...]

Business Card Advice for Authors Marketing a Book

As romance writers prepare for the annual RWA Conference, conversation naturally turns to business cards. What’s the best business card advice for a new writer who wants to market a book?

Here’s some tips from the business world with a little dash of creativity for the writer.

Brainstorm your tagline or the theme of the [...]

Want Business Success? Use Your Customer's Words...Not Yours

It’s amazing how time flies when you’re packing!  There’s a reason that I haven’t been keeping up on my business coaching blog–we’re moving to Montana in about two weeks!  Yikes!

And, of course, work has been coming in more consistently for both my husband and me. Many of my clients are working on copy for [...]