| Last week I talked about the basic formula of business: PROFIT = (MONEY COMING IN LESS COST OF GOODS) MINUS EXPENSES. I also discussed some of the tuning knobs you have for increasing your profitability.
Tuning Knobs for Small Business Profitability If you lower your cost of goods, you’ll increase your profit per [...] Would you like to make more money more easily? The truth in business is that it’s not how much money you make that matters, but how much money you keep that shows how profitable your company is. The purpose of this article is to show you how understanding small business profitability is the key to [...] Internet marketing is hot…and overwhelming. How do you start? And, more importantly, how do you know that you’re succeeding? If you’re methodical (you know I’m a pragmatic kind of gal), you’ll be able to increase your marketing over time and achieve the results you want. The steps below will show you how to create an [...] If you are thinking of upgrading your website, you’ve probably heard a lot about WordPress. My husband, the web mechanic, specializes in WordPress websites, so I hear a lot about them. They are touted as being beneficial because they are easier to use for people who haven’t been living with computers for 30+ years like [...] Let’s face it. The economy is still shaky. Here are two tips to help you through by improving your referral business. Spend your marketing dollar wisely. In order to do that, you need to know what marketing channels (places where you’re spending time or money to promote you company, products and services) are being most [...] | 
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