| Throughout my life I’ve gone through many changes — serial lives. I’ve been a teacher, secretary, database guru, manager, wife, mom, stagehand and more. But I’ve always been a writer. The time has come, I believe, to spend more time writing what I love and working with other authors to help them achieve the results [...] I feel like I could write this entire post about the importance of communication in one sentence: When in doubt, over-communicate. If there is one thing that could make your business run more smoothly and efficiently, it’s good communication. (Improved communication could probably do a lot for your personal life as well!) I see it [...] Guest post by Laura Burkey, Life Coach I remember when I was 11 years old, I was watching the 10-o-clock news with my parents, and the anchor woman was “on the scene” of a massive snow storm hitting the St. Louis area.As I watched her with her cherry red coat and matching red [...] The first part of this article, discussed the definition of a brand and how to develop one if you can’t afford to hire a brand expert. But what do you do once you have your brand? How do you reinforce your brand promise? The Obvious Brand Promise Most people consider their brand to be their [...] What Is a Brand? Branding is one of the most difficult things to define, so people fall back on logos–the Geico gecko, Nike’s swish, or the five rings of the Olympics. You may have paid over a thousand dollars to a graphic designer for your own logo. But you still may not understand your brand. [...] | |
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